Lazada Opportunity Center is a valuable tool for sellers looking to increase sales by identifying top-selling and trending products. However, simply accessing this tool is not enough to guarantee success. Many sellers make common mistakes that prevent them from fully utilising their potential. In this article, we’ll highlight the most frequent errors and how you can avoid them.

1. Choosing High-Selling Products Without Considering Competition

One of the biggest mistakes sellers make is blindly selecting products from the Top Selling list without analysing the level of competition. A product with a high top-selling index may already have too many sellers, making it difficult for new sellers to stand out.

How to Prevent This:

• Check how many other sellers are offering the same product.

• Look at the pricing strategies of competitors.

• Consider adding a unique selling point (USP) such as better packaging, bundles, or promotions.

2. Ignoring Product Optimisation for Search Visibility

Uploading a product from the Opportunity Center does not guarantee visibility. Many sellers fail to properly optimise product titles, descriptions, and attributes, leading to poor rankings in Lazada’s search results.

Steps to Improve Visibility:

• Use relevant keywords in product titles and descriptions.

• Fill in all required attributes to improve the honey score.

• Upload high-quality images and detailed product specifications.

3. Not Checking Profit Margins Before Selling

Some sellers choose trending products without considering their profit margins. While a product might be selling well, it may not be profitable due to high competition, low selling prices, or high fulfilment costs.

Better Approaches to Ensure Profitability:

• Calculate the total cost, including Lazada’s commission, shipping fees, and any additional costs.

• Compare the selling price vs. cost price to ensure profitability.

• Consider pricing strategies such as bundling or upselling to increase profit margins.

4. Relying Solely on Opportunity Center Data

Although the Opportunity Center provides valuable insights, relying only on its data can be a mistake. External factors such as seasonal trends, local market demand, and competitor actions can impact sales.

Effective Ways to Utilise Data:

• Cross-check Lazada Opportunity Center data with other sources like Google Trends, competitor analysis, and BigSeller’s analytics.

• Keep an eye on seasonal shopping trends like Ramadan, Chinese New Year, 11.11 Sales.

• Analyse customer reviews and feedback to understand product demand better.
   

 

5. Failing to Monitor and Adjust Product Listings

Many sellers upload products and then forget about them, expecting automatic success. Without regular monitoring, they miss opportunities to adjust pricing, optimise listings, or respond to customer inquiries.

Strategies to Stay on Top:

• Regularly check product performance metrics like views, conversion rates, and sales trends.

• Experiment with different pricing strategies, promotions, and ads.

• Update product descriptions and images based on customer feedback.

6. Not Managing Inventory Properly

Some sellers add products from the Opportunity Center but fail to ensure sufficient stock levels. Running out of stock can affect rankings and customer trust.

Inventory Management Tips:

• Use BigSeller’s inventory management tools to track stock levels.

• Plan ahead for high-demand seasons.

• Set up automated restock reminders to avoid overselling.
   

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